스타marketing ,스타marketing 성공사례(instance),스타marketing 실패사례(instance),…
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스타marketing ,스타marketing 성공사례(instance),스타marketing 실패사례(instance),marketing 성공사례(instance),marketing 실패사례(instance),영문marketing ,영어marketing ,영어광고marketing ,영문광고marketing
_SLIDE_1_
스타마케팅 성공事例,실패事例
_SLIDE_2_
Contents
01 Introduction
02 Success case
03 Failure case
04 Conclusion
_SLIDE_3_
01. Introduction
_SLIDE_4_
Introduction
Part 1
Advertising
Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action
[Definition]
_SLIDE_5_
광고
CONCEPT
_SLIDE_6_
Harmony -` advertising effect
_SLIDE_7_
Introduction
Part 1
When Advertising models and advertising products make a harmony, The effect of advertising is better
[Definition]
Match-up hypothesis
`Kamins 1990`
_SLIDE_8_
광고모델에 따른 광고efficacy
The effect of advertising by advertising models
_SLIDE_9_
02. Succesful cases
_SLIDE_10_
Motivation about changing advertising model
Successful cases - 1
Part 1.
He is the oldest MC hosting a show, named “전국노래자랑” for 27 years
He has a folksy and friendly image.
He influences the aged largely because of his familiar image.
_SLIDE_11_
Effects of advertising
Succ…(drop)
스타marketing ,스타marketing 성공사례(instance),스타marketing 실패사례(instance),marketing 성공사례(instance),marketing 실패사례(instance),영문marketing ,영어marketing ,영어광고marketing ,영문광고marketing
순서
레포트/경영경제
설명
다.