Brand Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,s…
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Download : Brand Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
_SLIDE_1_
Sports Celebrity Endorsements in retail products advertising
Brand Marketing
1
_SLIDE_2_
Contents
Purpose
Introduction
Literature review
Research Proposition
Methodology
Results
Conclusion
Brand Marketing 2009
2
_SLIDE_3_
Purpose
To extend previous research(stone et al) into sport celebrity endorsements by investigating such endorsements of products ultimately sold by retailers.
_SLIDE_4_
Introduction
A sports celebrity endorser influences consumer buying decisions.
Top athletes earn more from endorsements than from their athletic contracts.
But!! The negative influence is happened by unexpected behavior which is unacceptable to the targeted consumer.
_SLIDE_5_
Introduction
Origin researcher : Whether the ad featured a product, athlete, or other model. Also considered not athlete.
Our study : add to study into the current decade and investigating for the first time the use of athletes as endorsers.
Celebrity endorser(athletes) are widely presu…(省略)
Brand Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,stp,4p
Brand,Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
Download : Brand Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx( 65 )
설명
레포트/경영경제
Brand Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , Brand Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , Brand Marketing 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
순서
Brand Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,stp,4p
다.